algorithm-based marketing

Algorithm-based Marketing: The War of the Algorithms

The War of the Algorithms: Algorithm-based Marketing Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the ugly segments. Today, unknown to us, many aspects of our individual and corporate… Continue reading Algorithm-based Marketing: The War of the Algorithms