Evolution of Analytics Platform
Evolution of Analytics Platform I recently had an opportunity to work on a technology consulting project for one of our customers who are in the services industry providing business analytics solutions. The scope of the project included recommending an “analytical platform” among others so that the customer could move out of their existing custom application… Continue reading Evolution of Analytics Platform
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for informed decision making.) Recently 16th (Loksabha) General elections were conducted in India. They were conducted in 9 phases across the country. Even before the elections were… Continue reading Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
What is Digital Marketing?
What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the use of social media and… Continue reading What is Digital Marketing?
What is Dimensional Modeling?
What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional Modeling town and goes by a whole bunch… Continue reading What is Dimensional Modeling?
Segmentation: An Important Marketing Strategy
Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very good example to underline this point. Failure of understanding… Continue reading Segmentation: An Important Marketing Strategy
Marketing is Strategy and Strategy is Destiny
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditized or outsourced, while downstream activities aimed at reducing consumer’s costs and risks are emerging… Continue reading Marketing is Strategy and Strategy is Destiny
The Process of Segmentation
What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt to answer in this post: Is there a scientific way of process of… Continue reading The Process of Segmentation