Why Unstructured Data is Important for Your Business?
The collection and management of data require the right set of tools to aid the process. But not all data comes in the same form. It can be divided into two – unstructured and structured data. Unstructured and Structured Data: What’s the Difference? Unstructu
Algorithm-based Marketing: The War of the Algorithms
The War of the Algorithms: Algorithm-based Marketing Algorithms are biased, opaque, and scalable. Dr. Cathy O’Neil calls them Weapons of Math Destruction in her new book. In particular, those algorithms are used to segment customers into the good, the bad, and the u
Top 5 Trends in Data Analytics in 2016
Data analytics was on top of the investment list of many global organizations in 2016. Express Analytics analysts took a hard look at the data landscape around them to understand the direction in which big data and analytics had moved this year. Know more about top 5 tr
10 Ways Computer Vision and Data Analytics Help Your Business
10 Ways Computer Vision and Data Analytics Help Your Business: Computer Vision Analytics To most people, a digital image is just a picture. But to a computer, an image is a tapestry of pixels to be broken down and analyzed. The extraction of information from still images
Use of Artificial Intelligence (AI) in Customer Interaction
Use of Artificial Intelligence in Customer Interaction: AI Customer Intelligence Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter, and Microsoft have started to commercialize its use. Four important de
How Cognitive Computing Can Transform Your Business?
Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. – Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only no
App Analytics: The Path to Better Apps
App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t
Mobile Commerce (m-commerce): Changing the Way We Do Business
What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses? Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, t
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling