How to Analyze and Predict the Behavior of Consumers
The power of data analytics has enabled some businesses to predict consumer behavior by analyzing past purchases, search histories, and social media profiles. Businesses that are able to predict customer behavior accurately will have an advantage over their competitors.
Your Guide in Selecting the Right CDP Software : Express Analytics
Your Guide in Selecting the Right CDP Software Of late, a buzzword in marketing and analytics circles is CDP software or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster, and more granular manner. A CDP software is a “data unifying software”.… Continue reading Your Guide in Selecting the Right CDP Software : Express Analytics
What You Need to Know About Ecommerce Analytics Tools
What You Need to Know About Ecommerce Analytics Tools Ecommerce analytics tools are not all created equally, but they do provide you with the ability to understand and utilize the data that is being collected on your website. In order to make the most of your budget, you need to know how to use these… Continue reading What You Need to Know About Ecommerce Analytics Tools
Why is Customer Personalization Important?
Why is Customer Personalization Important? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly personalized experience to your customers. But it is no longer enough to merely talk of personalization; it is like paying lip service to the process. Instead, your… Continue reading Why is Customer Personalization Important?
The Next Big Thing in Analytics is Embedded BI (business intelligence)
The Next Big Thing in Analytics is Embedded BI (Embedded Business Intelligence) More and more businesses today are looking at deploying embedded business intelligence solutions. The reasons are many: the huge time gap between delivery, interpretation, and implementation of traditional data analytics solutions, the added value companies can provide to their own customers with this… Continue reading The Next Big Thing in Analytics is Embedded BI (business intelligence)
How to Select An Analytics Platform?
How to Select An Analytics Platform? Recently Express Analytics was engaged by a client to help them select a Analytics platform for marketing analytics. This led us to ponder the answers to the following questions. What is an Analytics Platform and how is it different from a Transactional Platform? What prevents organizations from exploiting the… Continue reading How to Select An Analytics Platform?
Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
Behavioral Rank in Lead Scoring helps get not More but Quality Leads At the start of the year, many analysts had predicted that 2016 would see lead scoring – the process of identifying and grading a prospective customer’s intent – come of age. What is Lead Scoring? This group bet on the increasing reliance on… Continue reading Behavioral Rank In Lead Scoring Helps Get Not More But Quality Leads
5 Criteria to Help You Select the Right Marketing Analytics Solution
5 Criteria to Help You Select the Right Marketing Analytics Solution Without a doubt, data analytics has become a very important tool in every marketer’s arsenal. Studies have shown that on average, 12% of the total marketing budgets in 2016 were allocated to analytics by major and medium-sized enterprises. And, it’s expected to grow next… Continue reading 5 Criteria to Help You Select the Right Marketing Analytics Solution