How Express Analytics applied CLV Analytics Model to Improve Customer Acquisition Of A Retail Chain?
Customer Lifetime Value Analytics to Improve Customer Acquisition of Retail Chain Case Study: This case study will show you how we analyzed the sales data originating from one of the largest lighting retailers in the US, Lamps Plus, to demonstrate the value of CLV.
This lighting fixtures and furniture chain, located in California, had been storing customer sales data for nearly 10 years, but had not previously invested heavily in gaining major insights on customer lifetime value or other analytics solutions.
Therefore, we at Express Aanalytics decided to use their data set for CLV reporting.
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