Target personas: We collect requirements on the client's target personas to pool prospects from the target geography and demographic, behavioral profiles; eg. Couples with net worth over $1M with one or both members over 50 years in age who have moved into a new home within the last 3 months.
Data Unification: Collecting data from sources(Analytics, CRM, Google Ads, Mobile App, Push Notification Email etc) and stitching them together to give a single view of customer
Profile Enrichment: Data are cleansed and parsed as needed. Incorrect email or postal mailing addresses can be corrected. Data may be sourced from partners like Experian, BDEX, Acxiom, or first party data sources as per requirements.