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Miscellaneous

Importance of Matchback Analysis for Modern Marketers

The challenge for today’s data-driven world is to understand the effectiveness of marketing campaigns and correctly attribute customer conversations. Matchbacks play a crucial role in this situation. However, the fact is that most direct marketers are unaware of its imp

| 29 Jan 2024

Data Analytics in the Food and Beverage Sector: Examples and Uses

In today’s digital world, data is playing a crucial role in making decisions in different sectors. One such industry that has benefited from the use of data analytics is the food and beverage industry due to the huge demand in modern society.  The food and beverage sector

| 25 Jan 2024

The Future of Recruitment: Use of AI for Better Hiring

Recruitment has become one of the toughest, most challenging, and most time-consuming functions of HR (human resources). Finding the suitable talent for the appropriate position at the right time is very important for the success and growth of any organization.  Especial

| 02 Jan 2024

How Do You Target the Right Audience using Marketing Intelligence?

As a business professional, you are probably responsible for making many important decisions, whether it be something as simple as drafting a social media post for the company account or coordinating the arrival of a revolutionary product to market. But with the burden o

| 25 Sep 2023

Why Your Company Needs Modern Business Intelligence in 2023?

In 2023, the international business intelligence market size is aimed to register a value of US $28,216.8 million. It is aimed at growing to $56,200.9 million by 2023.  The market value of mobile BI is predicted to reach a CAGR of 22.43% between the forecast period of 2021

| 12 Jul 2023

Innovations in Predictive Analytics: ML and Generative AI

With the introduction of ChatGPT-3 and DALL-E2, the majority of investors started showing interest in businesses building generative AI. Moreover, the fact is generative AI is not enough to reach the needs of the AI revolution. The success of predictive models is relevant

| 09 Jun 2023

Predictive Analytics in Marketing: Hype or Reality?

Latest surveys report that the use of predictive analytics in marketing has increased after realizing its importance at the business level. Organizations looking to stay in a dynamic world use data analysis to predict upcoming shifts. Despite being predominantly used, the

| 05 May 2023

Power Your Retail Product Recommendation Engine with CIM

Both eCommerce and retail companies struggle to track changes in customers’ preferences and constantly update themselves to serve accurate recommendations. The solution to such a problem is the use of AI-driven product recommendation engines. Both retail and eCommer

| 28 Apr 2023

The Importance of Data Preprocessing in Machine Learning

While analyzing data, you must ensure that it has no errors. Mistakes give a false impression of the overall statistics of the data. To cut down errors, you need to prepare your data. Here's how.

| 29 Sep 2022