Use of Artificial Intelligence (AI) in Customer Interaction
Use of Artificial Intelligence in Customer Interaction: AI Customer Intelligence Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter, and Microsoft have started to commercialize its use. Four important developments in the past few days on this front caught our eye. The most recent was last… Continue reading Use of Artificial Intelligence (AI) in Customer Interaction
Hemant Warudkar | 22 Sep 2016
How Cognitive Computing Can Transform Your Business?
Cognitive computing today is like the embryonic chick beginning to peck its way out of the egg. – Hadley Reynolds, Principal Analyst, NextEra Research: May 2016. It’s been around for 50 years, going from the drawing board to the lab to field tests, but it’s only now that cognitive computing is on the cusp of going… Continue reading How Cognitive Computing Can Transform Your Business?
Hemant Warudkar | 14 Sep 2016
App Analytics: The Path to Better Apps
App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change the way your company handles data. App analytics refers to a… Continue reading App Analytics: The Path to Better Apps
Samir Warudkar | 13 Sep 2016
Mobile Commerce (m-commerce): Changing the Way We Do Business
What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses? Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, tablets, and smartbooks. First developed as SMS-based services in the mid-1990s, m-commerce has… Continue reading Mobile Commerce (m-commerce): Changing the Way We Do Business
Samir Warudkar | 08 Sep 2016
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings For several years, the hotel industry’s entire pricing strategy globally was – ‘heads in beds’. The thumb rule a hotel’s general manager deployed was – no room must go vacant. Filling hotel rooms (without really factoring in price) was the preferred way. That strategy’s… Continue reading Analytics helps Understand Potential of Online Channels in Direct Hotel Bookings
Hemant Warudkar | 21 Aug 2016
Data-Driven Decision Making for Restaurants Industry
A study from McKinsey states that data-driven companies have a 23-fold increased possibility of client acquisition and a 6-fold increased possibility of customer retention. A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant’s kitchen. Know how data-driven decision-making is reshaping the restaurant industry.… Continue reading Data-Driven Decision Making for Restaurants Industry
Hemant Warudkar | 07 Aug 2016
Pokémon GO – A New Opportunity for Marketers
Pokémon GO – A New Opportunity for Marketers The world of gaming has not been the same since July 6, the day Pokémon GO was launched. Within days of its launch, it started setting new records. Here’s one – within a week of its US launch, it had over 65 million registered users. Besides gamers,… Continue reading Pokémon GO – A New Opportunity for Marketers
Hemant Warudkar | 22 Jul 2016
Data is Most Important Item on Restaurants Menu Today
Data is Most Important Item on Restaurants Menu Today The restaurant menu is the powerful selling tool for your restaurant and acts as the foundation of your customer experience. Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants… Continue reading Data is Most Important Item on Restaurants Menu Today
Hemant Warudkar | 10 Jul 2016
5 Steps for Effective Customer Journey Mapping
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of the first contact with the seller, the… Continue reading 5 Steps for Effective Customer Journey Mapping
Hemant Warudkar | 06 Jun 2016
