AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. Since social media today is a crucial component of digital… Continue reading AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis
Prasanna Chitanand | 11 May 2021
What Is A Customer Data Platform & How Do You Select The Right One?
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.
Hemant Warudkar | 16 Apr 2021
Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
Building An Easy-To-Understand Data Analytics Dashboard Is Easier Said Than Done Many organizations rely on an analytics dashboard to present real-time data in logical and clear formats that can be used as an executive summary or big picture. Analytics dashboards have evolved over the decades, and now, the latest iteration is the interactive analytical dashboard.… Continue reading Building An Easy-To-Understand Analytics Dashboard Is Easier Said Than Done
Hemant Warudkar | 01 Apr 2021
The Many Routes From Data to Visualization
The Many Routes From Data To Visualization Data visualization makes it comparatively easy for the human brain to comprehend the information, but simultaneously, visualization also helps in detecting patterns and outliers in data sets. The increasing dependence on data has made it imperative to translate information into visuals (graphs) for better and faster consumption. The graphical… Continue reading The Many Routes From Data to Visualization
Hemant Warudkar | 17 Mar 2021
How Customer Segmentation can be Used in Product Development
How customer segmentation can be used in product development? Customer segmentation is a well-known marketing strategy to attract leads, but one of its uses is also for new product development. Customer segmentation can be a tool for market entry strategy to identify potential customers, if any, for a new product or service. As a business,… Continue reading How Customer Segmentation can be Used in Product Development
Hemant Warudkar | 11 Feb 2021
How Cohort Analysis is Useful for Marketers?
How Cohort Analysis is Useful for Marketers? A few months ago, we had written about the many ways in which cohort analysis can help businesses retain customers. In fact, as compared to other forms of data analytics, cohort analysis is one of the easy ways for a business to run an experiment or do A/B… Continue reading How Cohort Analysis is Useful for Marketers?
Hemant Warudkar | 02 Feb 2021
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing has started to reduce wasteful expenditure and resources considerably. Know more about the… Continue reading Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition
Hemant Warudkar | 18 Jan 2021
