How to Build a Customer Profile Database
How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the customer. This is the first of the six important… Continue reading How to Build a Customer Profile Database
Hemant Warudkar | 11 Oct 2015
Segmentation: An Important Marketing Strategy
Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decline in their fortune. KODAK is just one but a very good example to underline this point. Failure of understanding… Continue reading Segmentation: An Important Marketing Strategy
Hemant Warudkar | 27 Mar 2014
The Process of Segmentation
What is the Process of Segmentation? To operate systematically and effectively, growing companies shift their focus towards a particular set of audiences who are almost a replica of their present audiences, not a wide range of potential audiences. The question I attempt to answer in this post: Is there a scientific way of process of… Continue reading The Process of Segmentation
Hemant Warudkar | 18 Aug 2013
