Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The star
How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different
How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition In 2017, approx. 197 billion mobile apps were downloaded from app stores. This type of app store competition, integrated with faster technology development in the industry, makes new customer acq
Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises
The many benefits of customer segmentation This is the last in the series of the ‘Operationalizing Data Analytics’ blog posts but certainly not the least important. Readers may recall an earlier post in this series called, ‘How To Build A Customer Profile Base’. Today’s
In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of th
How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the cu
Top-5 Uses of Predictive Analytics for Supermarkets and Retail Grocers Predictive Analytics in Retail, the science of forecasting future trends based on existing data, was once dismissed as simply fancy fortune-telling. Today, it’s making inroads into the retail sector. G
