AI in Marketing

Growth of Customer Segmentation Analytics with GenAI and ML

The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept in deciding when and how to activate touch points of customers.… Continue reading Growth of Customer Segmentation Analytics with GenAI and ML

How to Transform Visual Marketing using Machine Learning

Marketers spend much time understanding how to use visual media to enjoy the benefits provided by visual marketing. They have to set up a suitable ML solution to solve their marketing problems.  AI and ML technologies can offer a regularly updated view of the present needs of web users, looking at actions taken by them… Continue reading How to Transform Visual Marketing using Machine Learning

What is Named Entity Recognition (NER): Benefits, Use Cases

Named Entity Recognition (NER) is a field of computer science and natural language processing that deals with the identification and classification of named entities in text. The aim is to automatically extract information from unstructured text such as people's names, of organizations, locations, and so on.

The Role of Artificial Intelligence in Customer Experience

Customer service is one area where artificial intelligence (AI) can be utilized to the utmost. Businesses that value customer service should integrate AI into their strategies to make customer service better. Tools like these can be found online and can be used to facilitate customer interaction while the buyers browse websites, make purchases, and communicate with businesses via social media platforms.

Machine Learning Solutions for Cold Start Problem in Recommender Systems

Using Machine Learning to Grow Customer Lifetime Value (1 of 2)

Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profitable” clients. The better a business understands CLV, the better its’ strategy at retaining its best customers.… Continue reading Using Machine Learning to Grow Customer Lifetime Value (1 of 2)

What is Machine Learning and Machine Learning Techniques: A Complete Guide

Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.

AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis

Sarcasm Sentiment Analysis: AI Model to Detect Sarcasm in Social Media What is Sarcasm Sentiment Analysis (sarcastic sentiment detection)? Sentiment analysis of social media means just that – to use data to understand what people feel or think about your product, service, or even brand. Since social media today is a crucial component of digital… Continue reading AI Model Developed to Detect Sarcasm in Social Media Text As Part of Sentiment Analysis

The Rise of Commercial Artificial Intelligence in BI

The Rise of Commercial Artificial Intelligence in BI Even as global businesses continue to embrace big data and data analytics, the challenge many faces is: how to derive the most value from the big data. The latter refers to very large sets of data that cannot be handled with traditional methods. With artificial intelligence (AI)… Continue reading The Rise of Commercial Artificial Intelligence in BI