Marketing Analytics
- Marketing Mix Analysis
- Buyer Analytics
- Predictive Model Building and Implementation
- Cross Channel Marketing Analytics
We work on large volumes of purchase transaction & other data in order to answer critical questions so that enterprises can make better decisions.
We design dashboards that not only present a clear picture of your current business situation, but can also predict future results of specific actions.
Our solution segments customers into smaller groups of individuals based on geographic, demographic & other characteristics to help marketers exploit the value of each client.
Our predictive analytics models score the customer base, & rank the customers by their likelihood to response to a specific campaign. This helps clients save in costs & increase revenue.
Our predictive dashboards,visualizations & reports are available for key members of your staff with dynamic information that can empower decision making on daily basis.
We categorize your customers into different groups based on geography, culture & ethnicity, income levels, age group, gender & life cycle in order to help you understand their needs & behavior.