Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, help
Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of the first contact with the seller, the finish line is represented by the purchase order. The journey traces the process of engagement. Contrary to popular bel
