Visualizing Customer Journey Using Sankey Diagram Customer journey mapping is the visual process of plotting a customer’s journey and analyzing their interactions with a brand. This helps companies look at their business from the customer’s viewpoint. That, in turn, helps
Creating a perfect customer journey map can enable your customer support team to focus more on particular issues rather than problems brought on by a less personalized customer journey. Definition: A customer’s journey is a map that tracks the buyer’s experience. The star
