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Oyster CDP's

Multi-Touch Attribution

Below are a few examples of various use-cases that are possible with Multi Touch Attribution (MTA)

Find out which channels appear at which stage of each of your customer’s journey to better understand your marketing funnel conversion

Create customized content based on the performance of specific channels and their role in each customer’s purchase journey

Find out which channels lead to more high-value or low-value transactions thus enabling you to optimally prioritize your media spend and efforts towards each channel

Benchmark and compare different campaigns (both historical and forecasted) on the basis of your attribution model strategy