How to Build A Right Prospects List for Your Business
In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of those people or companies most likely to… Continue reading How to Build A Right Prospects List for Your Business
Hemant Warudkar | 21 Oct 2015
How to Build a Customer Profile Database
How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the customer. This is the first of the six important… Continue reading How to Build a Customer Profile Database
Hemant Warudkar | 11 Oct 2015
Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
This line in a news report in London’s The Guardian – First they (Google) came for your search, then they came for your phone, now they want your groceries – seems like a wake-up call for retail grocers. The report was about the search major announcing that Google Express, the company’s delivery service, would start delivering fresh fruits and… Continue reading Google’s Experiment with Retail Grocery – Will Traditional Players Survive?
Hemant Warudkar | 14 Sep 2015
How to Use Retail Analytics to Save Your Store?
Reports of retail stores shutting down in the United States and elsewhere are coming in almost every week, leading to some analysts painting a doomsday scenario for this sector. A few others have labelled it, ‘Retail Apocalypse’. But it need not be so. Analytics can save the day for you, indeed give you an edge,… Continue reading How to Use Retail Analytics to Save Your Store?
Hemant Warudkar | 30 Aug 2015
Digital Marketing Ecosystem, Where to Start?
Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming more complex. The number of channels and the number… Continue reading Digital Marketing Ecosystem, Where to Start?
Hemant Warudkar | 04 Feb 2015
Improving the Response Rates of Email Marketing
If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infinite output, or so it seems. Most companies today use… Continue reading Improving the Response Rates of Email Marketing
Hemant Warudkar | 30 Jul 2014
