Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were c

| 16 Jun 2014

What is Digital Marketing?

What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be on the us

| 05 Jun 2014

What is Dimensional Modeling?

What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M

| 12 May 2014

Naming Conventions: What is a Name in Database Design?

Database Design – Naming Conventions What is a name in the database? A lot if you are talking databases (Naming Conventions in Database Modeling). Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about

| 16 Apr 2014

Segmentation: An Important Marketing Strategy

Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decl

| 27 Mar 2014

Marketing is Strategy and Strategy is Destiny

How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi

| 17 Feb 2014

The Process of Segmentation

What is the Process of Segmentation? The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an objec

| 18 Aug 2013

Experimenting and Optimizing with the Email Content

Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the

| 30 Jul 2013