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Top 3 Reasons Why Data Governance Strategies Fail

Top 3 reasons why Data Governance strategies fail? As far as organizational strategy goes, the one that has been the focus of late is data governance. Ever since data analytics as technology and technique was added as a major weapon to an Enterprise’s competitive armory, governance of the data, too, has gained importance. Yet, many… Continue reading Top 3 Reasons Why Data Governance Strategies Fail

Deploy Marketing Analytics for a Nimble, Fast Acting Organization

Deploy Marketing Analytics for a Nimble, Fast Acting Organization

How Menu Engineering can Push Up A Restaurant’s Profits

How Menu Engineering can Push Up A Restaurant’s Profits In the first part of this blog post, we had read about how data analytics is being used by restaurants and fast-food chains in customer segmentation. Today, we will look at how analysis helps to build, or rather, re-build a restaurant’s menu. That’s right. Menu Analytics can play… Continue reading How Menu Engineering can Push Up A Restaurant’s Profits

Data Analytics Enriches A Customer’s Gastronomical Experience

How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the owner. Those days are fading… Continue reading Data Analytics Enriches A Customer’s Gastronomical Experience

Chatbots and Customer Analytics

As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Know more about chatbots and customer analytics. Remember, bots are built with a purpose. For now, there… Continue reading Chatbots and Customer Analytics

Using Chatbots to Really Understand Your Customer

Using Chatbots to Really Understand Your Customer: Chatbot Customer Journey Using chatbots do you really understand your customer journey? It’s now clear that chatbots are not just passing ship in the night. Over 2.5 billion people worldwide use messaging platforms like WhatsApp, Facebook Messenger, or Telegram, all of which are chatbot-centric. Twitter, for example, introduced… Continue reading Using Chatbots to Really Understand Your Customer

Using Machine Learning to Enhance Data Quality

Here's how Machine Learning is being used to preserve data quality - A slideshow by Express Analytics explains you the same.

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

Top 3 Trends in Business Intelligence