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Personalization

Growth of Customer Segmentation Analytics with GenAI and ML

The best way to turn your audiences into loyal and valued customers is approaching them at the valid time, at the valid place, with the valid and relevant message. Still many marketing-led businesses don’t have access to complete data to support this fundamental concept

| 09 May 2024

Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021

Why Adaptive Personalization is Getting Critical for Business

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet her

| 14 Jan 2016