Use of Analytics in QSRs
Quick Service Restaurant industry to grow profits? Using restaurant data analytics, you can analyze every bit of data related to your business and convert them into actionable insights that can help with everything from menu design to staff training.
Why Brick & Mortar Grocers Should Leverage Their Data
The traditional brick & mortar grocery sector faces two threats: Internet-based shopping & the entry of non-traditional players in the segment. In addition to learning more about their consumers, brick-and-mortar retailers can provide a better shopping experience than online retailers through the use of technology.
Multi-channel Integration Strategy
Marketing that combines indirect and direct channels, such as online and retail store channels, direct mail, and email, is called multichannel marketing. Businesses need to be where their customers are. Using this marketing strategy you must encourage your customers to buy your service or product via their preferred channel of choice. It’s all about the customer's choice.
Here’s how we helped a retailer win the Buy Box on Amazon
We were approached by an online retailer who wanted to: 1) Assistance in “winning” the crucial Buy Box on Amazon 2) To figure out whether the company would find it difficult to place an order from a potential buyer once it (the client) lost the Buy Box Here's how we helped the retailer.
Benefits of Targeted Email Marketing
Email marketing offers many benefits. Marketing by email is a great way to customize your campaigns and produce targeted content. One way to do this is to engage an already engaged audience. In addition, it is extremely cost-effective in comparison with other marketing channels.
What Is A Customer Data Platform & How Do You Select The Right One?
A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.