At Oyster’s core lies your customer. The AI-infused Oyster is packed with automation capabilities that makes day-to-day marketing tasks highly effective. For any marketing to be effective today, a 360° ‘customer view’ is necessary. Oyster CDP helps an enterprise garner enough customer information to have a holistic understanding of a buyer to better model their buying behavior. All of which will increase the success rate of your marketing campaigns. Oyster allows you to drill down as much as you want to capture the “connect” between what looks like unrelated data.
Because Oyster helps you build an identity that links a persona across all devices, you can use it to provide the same quality of customer experience via mobile devices that we might give them in a face-to-face environment. Unlike other CDPs, the Oyster CIP goes beyond just merely integrating various sources of data and provides actionable intelligence obtained from various data points that can be integrated across all the business cells.
What’s more, Oyster is a modular out of the box CDP which integrates almost instantaneously with your tech stack.
Oyster stack modules can do the following:
- Data cleansing
- Transformation and enrichment
- Data centralization
- Audience and segmentation
Oyster’s identity resolution algorithm is deployed to identify leads or potential customers. On an ongoing basis the addresses, emails, phone numbers and other aspects of a customer profile are updated Oyster’s recommendation engine provides suggestions to your marketing team at every step of the way.