Today’s marketers have to thread the needle between providing customers an experience that is both personalized, without overstepping into uncanny levels of insight. This means you need a fresh approach to provide a unified customer experience. Speaking in marketing term
What is Identity Resolution and How it Works More and more businesses online are veering around to the fact that if they have to remain competitive, the one thing that will keep them ahead of the pack is a complete understanding of their customers. A customer’s ide
How Identity Resolution Plays Key Role in Modern-day Marketing – Know the Customer Without a doubt, the one mantra that all digital marketers today must follow is, “Know thy customer”. But that’s easier said than done. For example, if you are a marketer, ask yoursel
