Express Analyticsexpress analytics
Lookalike Modeling

Find more customers who behave like your best ones.
Scale acquisition with precision.

Express Analytics builds lookalike audiences from your top accounts and high-value buyers so your acquisition spend targets people who have the highest propensity to convert and retain.

Lookalike intelligence

Match new leads to the customers who matter most.

Train models on your best customer behavior, and then discover new prospects with the highest possible affinity to your brand, product and purchase experience.

Matched customer profiles

58K+

Predictive coverage

82%

Acquisition lift

+34%

How it works

Three phases to build and activate your lookalike universe.

The model is designed to deliver audiences that are measurable, channel-ready and aligned with your company’s highest value customers.

1

Seed the best customers

Use proven buyers, loyal accounts and repeat purchasers as the foundation for the model.

2

Train predictive models

Apply machine learning to customer attributes, behavior and purchase signals to locate matches.

3

Activate lookalikes

Push audience definitions to campaigns, personalization and sales activation workflows.

Use cases

Turn your best customers into the template for growth.

We help teams use lookalike models for acquisition, product launch and customer expansion — not just for audience scoring.

High-value acquisition

Expand your best customer footprint without guesswork by matching new prospects to your top segments.

Channel optimization

Deliver the same audience model across search, social and programmatic channels for consistent performance.

Portfolio expansion

Identify lookalike buyers for new services and products using the traits of your strongest customers.

Best suited for

Audience teams that need predictable expansion.

Paid media

Make every dollar count by targeting users who behave like your most valuable customers.

CRM growth

Extend nurture to prospects with the highest propensity to convert and retain.

Product launch

Find early adopters by matching new offers to existing customer segments.