Know What's Working. Cut What's Not.
Express Analytics' Multi-Touch Attribution (MTA) solution provides comprehensive visibility into how each marketing touchpoint contributes to conversions. Our advanced attribution models help you understand the true impact of your marketing efforts across all channels, enabling data-driven decisions that maximize ROI and optimize customer journeys.
Attribution Accuracy
+6%
Attribution Models
Rule-based & AI
Channel Integrations
All Platforms
Real-Time Tracking
Always Active
Know what's working.
Cut what's not.
Connect Every Touchpoint
Visualize and align all marketing channels—organic, paid, direct, and offline—within one unified view to better understand influence across the funnel. See how each touchpoint contributes to conversions.
Complete visibility across all marketing channels. Unified attribution view.
Channel Network
Customize Attribution Your Way
Choose between first-touch, last-touch, linear, time-decay, U-shaped, or data-driven models tailored to your business needs. Our flexible attribution engine adapts to your unique customer journey.
- Multiple attribution models (first-touch, last-touch, linear, time-decay, U-shaped)
- Data-driven algorithmic models
- Customizable weighting rules
Attribution Models
See the Full Funnel
Analyze how customers interact across multiple sessions and platforms to optimize the customer journey. Identify bottlenecks, high-performing paths, and opportunities for improvement.
Complete customer journey visibility. Optimize conversion paths.
Customer Journey
Track channel performance
across all touchpoints.
Four connected stages that transform raw marketing data into attribution intelligence and budget optimization.
Ingest Touchpoints
Data Collection
Ingest touchpoint data from web, mobile, CRM, email, ads, and offline sources into a unified data layer.
Data Sources
Map User Paths
Channel Identification
Recognize user paths and attribute activity to known channels across all touchpoints.
Channel Mapping
50+ Channels
Apply Models
Attribution Modeling
Apply rule-based or algorithmic multi-touch attribution models to calculate credit distribution.
Model Types
Real-Time Insights
Reporting & Visualization
Display outcomes on customizable dashboards for analysis and data-driven decision making.
Reporting Features
Ingest Touchpoints
Data Collection
Ingest touchpoint data from web, mobile, CRM, email, ads, and offline sources into a unified data layer.
Data Sources
Map User Paths
Channel Identification
Recognize user paths and attribute activity to known channels across all touchpoints.
Channel Mapping
50+ Channels
Apply Models
Attribution Modeling
Apply rule-based or algorithmic multi-touch attribution models to calculate credit distribution.
Model Types
Real-Time Insights
Reporting & Visualization
Display outcomes on customizable dashboards for analysis and data-driven decision making.
Reporting Features
Six advanced capabilities for
comprehensive attribution.
Go beyond basic attribution with our suite of specialized tools designed for multi-channel marketing intelligence.
Schedule a DemoReal-Time Dashboards
Dynamic dashboards show live MTA data to help teams act fast and optimize campaign ROI.
Integration Ready
Seamlessly connect with CRMs, ad platforms, analytics tools, and data warehouses.
Predictive Modeling
Use predictive analytics to simulate and project the future impact of campaigns.
Omnichannel Insights
Connect online browsing with in-store or app-based actions for comprehensive strategies.
Retail Bridging
Link in-store purchases to digital engagement for complete customer journey tracking.
E-Commerce Mapping
Trace product views to purchases to enable sharper funnel analysis and campaigns.
Six ways MTA drives
marketing ROI.
Better ROI Insights
Discover which campaigns truly drive revenue across all touchpoints.
Smarter Budget Allocation
Shift spending toward high-performing channels using attribution-backed data.
Optimized Customer Journey
Identify gaps and friction in the path to conversion.
Cross-Team Collaboration
Align marketing, sales, and finance around a single source of truth.
Real-Time Decision Making
Adjust campaigns on the fly with real-time attribution insights.
Scalable for B2B
Perfectly suited for long-cycle B2B sales with complex, multi-stage journeys.
Built for every team
that touches marketing.
CMOs & Marketing Directors
Understand what drives conversions to justify spend and optimize budgets.
B2B Marketing Teams
Gain clarity into long, multi-touch sales journeys and nurture leads effectively.
Performance & Growth Marketers
Optimize every dollar spent across channels with data-driven insights.
Agencies & Consultants
Deliver proof of performance to clients with robust MTA reporting.
Analytics & Data Teams
Deep-dive into attribution data with flexibility and speed.
Finance Teams
Map marketing spend to revenue attribution for better budget control.
Know what's working.
Scale what converts.
Discover which marketing channels drive your conversions with multi-touch attribution analytics that reveal the true impact of every touchpoint.
info@expressanalytics.com
Phone
+1 (618) 224-3573
Hours
Mon–Fri, 09:00–18:00 PST