Measure What Matters. Optimize Every Marketing Dollar.

Marketing Mix
Modeling Analytics

Express Analytics decodes the effectiveness of your marketing activities. Our Marketing Mix Modeling (MMM) solutions utilize advanced statistical techniques and machine learning to quantify the impact of each marketing channel on sales performance. We transform data into clear guidance for budget allocation and strategy, encompassing everything from traditional media to digital campaigns.

Express Analytics' Approach

What is Marketing Mix Modeling?

Marketing Mix Modeling Analytics is a data-driven technique that quantifies the impact of various marketing inputs, like TV, radio, print, digital, price, and promotions, on sales. Our Market Mix Modeling Module uses historical data and predictive analytics to uncover which levers drive ROI, empowering you to make informed decisions.

Key Features and Tools of EA's MMM Platform

Multi-Channel Attribution

Understanding Media Impact

Through advanced media mix modeling and regression-based techniques, we evaluate the effectiveness of each marketing channel, digital, traditional, and offline, to pinpoint their exact impact on sales and other key business outcomes. This gives marketers a precise view of which channels drive tangible value, enabling more intelligent budget allocation, an optimized mixed media modeling approach, and improved campaign performance, powered by accurate, actionable data.

ROI Measurement

Quantifying True Performance

Gain precise ROI estimates for each marketing channel with our market mix modeling solutions to uncover your highest-value drivers. These insights support data-backed decisions on scaling or reducing investments, helping you allocate resources effectively, increase efficiency, and improve returns across your marketing strategy.

Seasonality & Trends Adjustments

Normalizing Market Conditions

We deliver consistent, reliable insights that reflect actual performance by adjusting for variables like seasonal patterns, economic changes, and promotional peaks. Our model accounts for these fluctuations to ensure your analytics stay accurate and relevant, empowering you to plan campaigns with confidence year-round.

Scenario Planning

Simulating Budget Strategies

Run simulations using our model to evaluate different media mix scenarios, assess performance trade-offs, and forecast outcomes before finalizing your budget. This forward-looking approach lets you compare strategies, reduce risks, and allocate spend for maximum ROI, ensuring every dollar works harder.

Integration-Ready

Seamless Plug & Play

Our market mix modeling integrates seamlessly with your existing ad platforms, CRM systems, and data warehouses. This unified view supports full-funnel tracking, analysis, and reporting, eliminating silos and empowering your team to make faster, more ROI-focused marketing decisions.

Visual Dashboards

Insights Made Clear

Our intuitive dashboards transform complex outputs into clear, real-time visualizations of KPIs, campaign performance, and forecast results. These visuals make insights accessible to every team member, boosting collaboration and enabling quick, confident decision-making without deep technical knowledge.

Marketing Mix Modeling Process

Our comprehensive process ensures accurate modeling and actionable insights for your marketing strategy.

Data Collection

Gather data across media spending, promotions, pricing, distribution, and sales.

Normalization & Adjustment

Control for external factors like seasonality, holidays, or competitor activity.

Model Building

Apply regression and ML algorithms to create predictive and explanatory models.

Insights Generation

Interpret the output to provide clear budget, performance, and forecasting insights.

Decision Support

Use reports and dashboards to plan future campaigns and allocate budgets.

Deployment

Offer simulation and optimization insight and deploy outcomes to share suggestions

Advanced Analytics and Visualisation

Marketing Mix Modeling AnalyticsMMM AnalyticsAnalytics

What can you do with Our Market Mix Modeling Module?

With Market Mix Modeling, you can determine the historical impact of marketing activities on KPIs such as sales, revenue per customer, etc. You can also forecast the impact of a particular marketing campaign before execution and optimize your budget despite various business constraints.

Channel Saturation

Find out the saturation point of your different channels to improve your media spend across all channels for the best returns.

Campaign Impact Forecast

Estimate the impact of your marketing campaigns before execution based on the predictive models built using historical sales & marketing data.

Reduce CPA

Reduce your CPA by up to 30% by reallocating budgets to more effective channels and significantly improve your return on marketing spend.

Faster Turnaround

Enjoy faster turnaround time and accuracy with up to 50% reduction in turnaround time compared with other solutions in the market.

Arrange a Quick Call

Speak to our experts for a personalized demo or to get your questions answered in minutes.

Marketing Mix Modeling AnalyticsMulti-Channel AttributionROI MeasurementSeasonality & TrendsScenario PlanningIntegration-ReadyVisual DashboardsBudget OptimizationPerformance AnalyticsData-Driven DecisionsMarketing EffectivenessChannel SaturationCampaign ImpactAdvanced AnalyticsPredictive Modeling