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Insights on data strategy, AI orchestration, marketing analytics, and decision enablement. Expert perspectives to help you transform data into competitive advantage.
Showing 12 of 256 blog posts
How to Analyze and Predict the Behavior of Consumers
A customer behavior analysis uses actionable intelligence to improve retention. However, businesses use data analytics to predict customer behavior by inspecting past purchases, social media profiles, and search history.
Why Data Management is the Foundation of AI and Analytics
Find out why effective data management is essential for AI and analytics. Learn challenges, benefits, best platforms, and solutions for more intelligent decisions.
Product Recommendation Engine: Benefits & How It Works
The accurate product recommendation engine enables retail and e-commerce companies to use consumer behavior data to enhance their customer service strategies.
Marketing Mix Modeling Meets Attribution Modeling
Attribution and Marketing Mix Modeling analytics are the way forward in regression modeling, such as logistic regression.
Growing Importance of Behavioral Data in Marketing
Behavioral data, also known as transactional data, is based on an action at a moment in time. It provides a very brief snapshot of a lead, a prospect, or a customer’s behavior or action.
What Is Remarketing? How Remarketing Helps Target Your Customers
Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action.
Segmentation, Targeting, Positioning: B2B vs B2C
STP marketing (Segmentation, Targeting, Positioning ) is the process of segmenting or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
Financial Planning and Analysis (FP&A) should be faster to provide useful insights. Many finance departments found out that real-time financial analysis impacts business agility.
The Role of Digital Marketers in Mobile Data Analytics
Over the last few years, after thorough research, marketers have started putting mobile apps as well as mobile-friendly websites (digital media) at the forefront of their integrated marketing strategy.
Why Adaptive Personalization is Getting Critical for Business
Customer personalization is influenced by the practices of brick-and-mortar neighborhood stores, where shopkeepers knew almost every customer and personalized their experiences at every purchase.
Three Big Mistakes to Avoid in Marketing Analytics
Some of the standard mistakes in marketing analytics include casualness creeping into the process and not prioritizing data quality and marketing analytics.
Google Grocery Delivery: Can Retailers Compete?
First, they (Google) came for your search, then they came for your phone, now they want your groceries. It seems like a wakeup call for retail grocers.
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