Blogs
Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition
Mobile has become the first touchpoint between brands and customers. From search and social to apps and messaging, every interaction now happens in the palm of the customer’s hand. But reaching new audiences through mobile marketing takes more than just ads and push notifications. It requires a clear understanding of user behavior, timing, and personalization. This guide explores how businesses can use mobile channels to attract, engage, and convert new customers effectively.
5 Ways to A Better Customer Experience
Customers remember how you make them feel, long after they forget what you sold them. A better customer experience is not about adding more tools or touchpoints. It is about removing friction, understanding intent, and showing up at the right moment with the right response. In this blog, we break down five practical ways to improve customer experience without overcomplicating your strategy.
Recommendation Engine: How Does it Work?
Every time Netflix suggests a show you actually want to watch or an online store highlights a product that feels spot-on, there’s a recommendation engine working quietly in the background. These systems analyze user behavior, preferences, and patterns across millions of interactions to predict what each individual is most likely to engage with next.
How Artificial Intelligence has Influenced E-commerce – The Customer’s Story
Artificial intelligence is no longer just a tech buzzword—it’s shaping the way customers shop online. From personalized recommendations to smart search and chatbots that answer questions instantly, AI touches every stage of the e-commerce journey. This blog explores the impact of AI from the customer’s perspective, revealing how intelligent systems make shopping faster, more personalized, and ultimately more satisfying. Dive in to see how AI is transforming not just businesses, but the shopping experience itself.
Chatbots and Customer Analytics
Chatbots are no longer just a trendy feature—they’re powerful tools for gathering insights and enhancing customer experiences. By analyzing conversations with users, businesses can uncover patterns, preferences, and pain points that traditional analytics often miss. This blog explores how chatbots go beyond automation to become a vital part of customer analytics.
Personal Voice Assistants at the Workplace – An Idea Whose Time has Come?
Personal voice assistants are no longer limited to setting reminders or answering basic questions. In the workplace, they are starting to play a more meaningful role by helping employees find information faster, manage tasks hands-free, and reduce everyday friction. This blog explores how personal voice assistants are moving from novelty to necessity in the workplace. It looks at real use cases, the technology behind enterprise-ready voice solutions, and what organizations need to consider before adopting them. If you are curious about how voice-driven interfaces can improve productivity and reshape daily workflows, this piece offers a practical perspective on why their moment in the workplace may have truly arrived.
The Coming of Age of Conversational Analytics
Conversational analytics is no longer an experimental add-on. It is quickly becoming a core way businesses interact with their data. Instead of relying on static dashboards or complex queries, teams can now ask questions in plain language and get meaningful insights in real time. This shift is changing who can access analytics and how fast decisions are made. From marketing and sales to operations and customer support, conversational analytics removes friction and puts insights directly into everyday workflows.
How Smart Personal Assistants Transform Your Business
Smart personal assistants are no longer just productivity tools. They are quickly becoming powerful business enablers. By combining AI, natural language processing, and real-time data, these assistants help organizations automate routine tasks, respond to customers faster, and support better decision-making across teams. In this blog, we explore how smart personal assistants are transforming everyday business operations, from customer support and sales to analytics and internal workflows. You will see how they reduce manual effort, improve responsiveness, and create more personalized experiences at scale.
Is Multi-Touch Attribution Better Than Last-Click?
Most marketing teams still rely on last-click attribution because it’s familiar and straightforward. But customer journeys today are anything but simple. Buyers interact with multiple channels, ads, and touchpoints before making a decision, and last-click attribution often assigns all the credit to the final interaction while ignoring everything that came before. Multi-touch attribution takes a broader view. It helps you understand how each channel contributes across the entire journey, from first interaction to conversion. In this blog, we break down how multi-touch attribution compares to last-click, where last-click falls short, and when a multi-touch approach can give you clearer insights into performance and ROI.
Why is Granular Customer Data Important for Banks
Data analytics is altering the traditional banking system. Find out how granular customer data can prove to be a golden goose for banks.
How to Manage Dynamic Pricing in COVID-19
Dynamic pricing tools consider a combination of historical and real-time market data to provide price suggestions. The data can range from past performance to geography to seasons or even local events.
Dynamic Pricing – The Inevitable Future of Traditional Retail
Learn how dynamic pricing is reshaping the retail landscape. Discover the benefits of real-time pricing adjustments and strategic pricing optimization for your business.
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