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Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.
Visualizing Customer Journey Using A Sankey Diagram
Sankey Diagrams and Sankey charts were initially used for the visualization and analysis of energy flows. Still, they are also an excellent tool for depicting “a flow” from one set of values to the next. A Sankey Diagram or a user journey diagram can be very useful in digital marketing analysis.
How to Use Behavioral Analytics to Reduce Customer Churn
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.
Data Visualization Using Sankey Diagram
Data Visualization is one of the greatest ways to simplify the complexity of understanding relationships among data. A Sankey Diagram is a powerful technique for visualizing flows.
What is Data Visualization and How Does It Work?
Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.
Predictive Analytics in Marketing: Hype or Reality
Predictive analytics in marketing is an analysis that involves predicting potential scenarios using data. Contact our experts for help.
How to Use Behavioral Analytics to Improve Customer Engagement
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.
How to Analyze and Predict the Behavior of Consumers
A customer behavior analysis uses actionable intelligence to improve retention. However, businesses use data analytics to predict customer behavior by inspecting past purchases, social media profiles, and search history.
How to Boost Retail Revenue with a Product Recommendation Engine
The accurate product recommendation engine enables retail and e-commerce companies to use consumer behavior data to enhance their customer service strategies.
Why Data Management is the Foundation of AI and Analytics
Find out why effective data management is essential for AI and analytics. Learn challenges, benefits, best platforms, and solutions for more intelligent decisions.
The Many Routes From Data to Visualization
Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
STP marketing (Segmentation, Targeting, Positioning ) is the process of segmenting or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
Attribution and Marketing Mix Modeling analytics are the way forward in regression modeling, such as logistic regression.
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