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Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.

Showing 1-12 of 150 articles
Customer Analytics
2025-10-27

Visualizing Customer Journey Using A Sankey Diagram

Sankey Diagrams and Sankey charts were initially used for the visualization and analysis of energy flows. Still, they are also an excellent tool for depicting “a flow” from one set of values to the next. A Sankey Diagram or a user journey diagram can be very useful in digital marketing analysis.

#Sankey Diagram#Sankey map#User analysis diagram
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Marketing Analytics
2025-10-27

How to Use Behavioral Analytics to Reduce Customer Churn

Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.

#Behavioral Analytics#Behavioral Data Analytics#Customer Behavioral Analytics
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Customer Analytics
2025-10-27

Data Visualization Using Sankey Diagram

Data Visualization is one of the greatest ways to simplify the complexity of understanding relationships among data. A Sankey Diagram is a powerful technique for visualizing flows.

#Sankey Diagrams in Data Visualization#User Journey Diagram#User Analysis Diagram
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Analytics Solutions
2025-10-27

What is Data Visualization and How Does It Work?

Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.

#Data Visualization#Time Series Data Visualization#Data Visualization in Machine Learning
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Predictive Analytics in Marketing: Hype or Reality
AI in Marketing
2025-10-21

Predictive Analytics in Marketing: Hype or Reality

Predictive analytics in marketing is an analysis that involves predicting potential scenarios using data. Contact our experts for help.

#predictive analytics marketing#Predictive analytics tools#predictive analytics vendors
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Customer Analytics
2025-10-16

How to Use Behavioral Analytics to Improve Customer Engagement

Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.

#Behavioral Analytics#Behavioral Data Analytics#Customer Behavioral Analytics
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Customer Analytics
2025-10-16

How to Analyze and Predict the Behavior of Consumers

A customer behavior analysis uses actionable intelligence to improve retention. However, businesses use data analytics to predict customer behavior by inspecting past purchases, social media profiles, and search history.

#Customer Behavior Analysis#Consumer Behavioral Segmentation#Behavioral Segmentation
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Customer Analytics
2025-10-15

How to Boost Retail Revenue with a Product Recommendation Engine

The accurate product recommendation engine enables retail and e-commerce companies to use consumer behavior data to enhance their customer service strategies.

#Product Recommendation Engines#AI-driven product recommendation engines#ML-based personalized product recommendations
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Analytics Solutions
2025-10-15

Why Data Management is the Foundation of AI and Analytics

Find out why effective data management is essential for AI and analytics. Learn challenges, benefits, best platforms, and solutions for more intelligent decisions.

#Data Management#Data Management Solutions#Data Management Providers
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Analytics Solutions
2025-10-15

The Many Routes From Data to Visualization

Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.

#Data Visualization#Time Series Data Visualization#Data Visualization in Machine Learning
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Customer Analytics
2025-10-14

Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B

STP marketing (Segmentation, Targeting, Positioning ) is the process of segmenting or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.

#STP Marketing#Customer Segmentation in Marketing#B2B Segmentation
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Marketing Analytics
2025-10-14

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

Attribution and Marketing Mix Modeling analytics are the way forward in regression modeling, such as logistic regression.

#Marketing Mix Modeling#Attribution Modeling#Media Mix Modeling
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