eBooks
Explore our comprehensive collection of eBooks covering industry trends, best practices, and innovative strategies across various business domains. Discover cutting-edge insights, data-driven methodologies, and expert perspectives that will help you transform your business with actionable intelligence.
How Deep Learning Enhances Multi-Touch Attribution
Explore how deep learning algorithms are revolutionizing multi-touch attribution models, providing more accurate insights into customer journey and marketing effectiveness.
Tackling The Challenges of Dirty Data
Learn how to identify, clean, and maintain high-quality data for better business decisions. This comprehensive guide covers data validation, deduplication, and best practices for data governance.
Voice of Customer Analytics and Analysis
Voice of Customer Analytics (VoCA) collects relevant information from unstructured data sources, such as reviews and social media, and analyzes it to derive actionable customer insights using data science and analytics tools. Get this free e-book to understand what VoC is and how voice of customer analysis can help your business.
What is CDP? How to Choose the Right One?
What is CDP? A customer data platform centralizes your data from website, CRM, social media, E-commerce, etc. to identify the areas of improvement and help you work on it.
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