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Insights on data strategy, AI orchestration, marketing analytics, and decision enablement. Expert perspectives to help you transform data into competitive advantage.
Showing 12 of 256 blog posts
Identity Resolution Mistakes That Hurt Your Business
Identity Resolution is a critical part of marketing, as Identity Resolution allows businesses to target ads and content to the right people.
How Stream Analytics Can Benefit Your Business
Stream Analytics is a form of real-time analytics and complex event-processing steam engine which is planned to study and process high volumes of speedy streaming data from many sources at the same time.
The What, Why and How of Operationalizing Analytics
Operationalizing Data analytics can be done cost-effectively if you implement the right practices and the right people. That's so true. Know the what, why and how of operationalization analytics.
How to Use Data Analytics in the Consumer Goods Industry
The use of data analytics in the consumer goods sector has led to the development of modern analytical tools, resulting in better sales.
Why Does Data Discovery Matter To The Enterprise
Data discovery is the process where sources of data are collected and evaluated for the purpose of discovering trends and patterns in the data. In the process of data discovery, multiple data sources are connected, data is cleansed and prepared, and data is shared across the organization, and analysis is performed.
How Menu Engineering can Push Up A Restaurant's Profits
Restaurant menu engineering is a method of evaluating menu pricing by using sales insights and food prices to direct which items to feature on the menu.
What is Automated Machine Learning (AutoML): A Guide
Automated machine learning (AutoML) is a way of automating the whole process of applying machine learning to real world troubles.
Streaming Analytics Explained: Is It Right for You?
Streaming analytics is the process of analyzing a wide range of present and in-motion data through the utilization of event streams. By using this concept, many organizations fetch values related to business from data in motion.
What You Need to Know About Ecommerce Analytics Tools
Ecommerce analytics tools help you utilize the data to make data-driven decisions to drive your online sales. It calls for the gathering of data from all channels that influence your online store and then using the same to understand the trends and the shift in consumer behavior.
What's The Level of Your Business' Data Maturity?
With more and more businesses starting to rely on data, it's become imperative that the quality of data is high. One way to assess data quality is through data maturity assessment.
App Analytics: The Path to Better Apps
App analytics refers to a group of methods related to optimizing the performance of an application. It does it by looking at 3 key factors: how the application performs, who is using it, and how those users are accessing the application.
Analytics for Stronger Direct Bookings in Hotels
Hotels have started using data analytics to improve operations, marketing strategies, occupancy percentages, yield and hotel bookings.
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