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Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.

Showing 1-12 of 123 articles
Marketing Analytics
2025-10-10

How to Increase ROI Using Marketing Mix Model (MMM)

Increase ROI Using Marketing Mix Model: Marketing Mix Modeling (MMM) can help marketers increase return on Investment (ROI) through the best Media Channel.

#Marketing Mix Modeling#MMM Analysis#Marketing Mix Model
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Marketing Analytics
2025-10-10

Easy Ways to Increase Conversions with Behavioral Segmentation

Behavioral segmentation is an effective approach to reaching widespread audiences by analyzing their interests and using this information to make intelligent decisions.

#Behavioral segmentation#Psychographic segmentation in marketing#Behavioral market segmentation
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Marketing Analytics
2025-10-10

Easy Ways to Increase Conversions with Behavioral Segmentation

Behavioral segmentation is an effective approach to reaching widespread audiences by analyzing their interests and using this information to make intelligent decisions.

#Behavioral segmentation#Behavioral segmentation in marketing#Customer behavior segmentation
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Customer Analytics
2025-10-10

How to Improve Your Brand’s Net Promoter Score (NPS)

A brand’s Net Promoter Score (NPS) is a key metric that specifies how likely your customers or clients are to recommend it to others.

#Net Promoter Score#NPS Best Practices#NPS surveys
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Customer Analytics
2025-10-10

How to Improve Your Brand’s Net Promoter Score (NPS)

A brand’s Net Promoter Score (NPS) is a key metric that specifies how likely your customers or clients are to recommend it to others.

#Net Promoter Score#NPS Best Practices#NPS surveys
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Marketing Analytics
2025-10-10

How to Increase ROI Using Marketing Mix Model (MMM)

Increase ROI Using Marketing Mix Model: Marketing Mix Modeling (MMM) can help marketers increase return on Investment (ROI) through the best Media Channel.

#Marketing Mix Modeling#MMM Analysis#Marketing Mix Model
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Analytics Solutions
2025-10-09

Growing Role of Finance Analytics in Banking

Finance Analytics in Banking: Know all about the growing role of finance analytics in banking (financial analytics in banking). Banks have been dealing with data for ages, and scientific analysis can help them achieve major improvements in performance.

#Finance Analytics#Financial Analytics#Financial Data Analytics
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Analytics Solutions
2025-10-09

5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics

Self-Service Analytics: Data has become more democratic as Enterprises have started allowing employees at various levels to explore and analyze data literally from their desktops or on their hand-held devices.

#Self-Service Analytics#Analytics#Data Analytics
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Analytics Solutions
2025-10-09

5 Reasons Why Your Enterprise Must Adopt a Culture of Self-Service Analytics

Self-Service Analytics: Data has become more democratic as Enterprises have started allowing employees at various levels to explore and analyze data literally from their desktops or on their hand-held devices.

#Self-Service Analytics#Analytics#Data Analytics
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Marketing Analytics
2025-10-09

How Do You Target the Right Audience using Marketing Intelligence?

Organizations need marketing intelligence to stay updated with recent developments and discover growth opportunities within specific market segments.

#Marketing Intelligence#Marketing Intelligence Services#Marketing Intelligence Solutions
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Analytics Solutions
2025-10-09

The Growing Value of Finance Analytics

Finance analytics professionals can play such a role in the company budget. The areas where Finance analytics is deployed are: cost management, risk management, taxation, fund management, forecasting, profitability management, and liquidity management.

#Finance Analytics#Financial Analytics Model#Data Analytics
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Customer Analytics
2025-10-08

Conducting Social Media Sentiment Analysis: A Working Example

Sentiment analysis reveals to a brand or enterprise what the world or its consumers feel about it. The sentiments could be positive, negative, or even neutral

#Social Media Sentiment Analysis#Sentiment Analysis of Social Media#Customer Sentiment Analysis
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