Blogs
Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.
How to Use Behavioral Analytics to Improve Customer Engagement
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.
How to Use Behavioral Analytics to Improve Customer Engagement
Companies use behavioral analytics to make their operations more efficient by targeting, captivating, and retaining the right customers without spending much on other audiences.
How to Analyze and Predict the Behavior of Consumers
A customer behavior analysis uses actionable intelligence to improve retention. However, businesses use data analytics to predict customer behavior by inspecting past purchases, social media profiles, and search history.
Why Data Management is the Foundation of AI and Analytics
Find out why effective data management is essential for AI and analytics. Learn challenges, benefits, best platforms, and solutions for more intelligent decisions.
The Many Routes From Data to Visualization
Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.
The Many Routes From Data to Visualization
Transform complex data into clear and concise visuals with advanced data visualization tools. Simplify your decision-making process and unlock new opportunities.
How to Boost Retail Revenue with a Product Recommendation Engine
The accurate product recommendation engine enables retail and e-commerce companies to use consumer behavior data to enhance their customer service strategies.
Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?
Attribution and Marketing Mix Modeling analytics are the way forward in regression modeling, such as logistic regression.
How Analytics is Re-defining Financial Planning & Analysis (FP&A)
Financial Planning and Analysis (FP&A) should be faster to provide useful insights. Many finance departments found out that real-time financial analysis impacts business agility.
The Role of Digital Marketers in Mobile Data Analytics
Over the last few years, after thorough research, marketers have started putting mobile apps as well as mobile-friendly websites (digital media) at the forefront of their integrated marketing strategy.
Use of STP Marketing (Segmentation, Targeting, Positioning) for B2C and B2B
STP marketing (Segmentation, Targeting, Positioning ) is the process of segmenting or classifying your prospects or customers into different categories based on specific criteria 1. Customer Interests 2. Loyalty Dividends 3. Devices Used.
Growing Importance of Behavioral Data in Marketing
Behavioral data, also known as transactional data, is based on an action at a moment in time. It provides a very brief snapshot of a lead, a prospect, or a customer’s behavior or action.
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