Platforms that unify customer data are called customer data platforms (CDPs). If you add it to your MarTech stack, you can manage the customer experience at all points of contact – marketing, customer service, and product. A marketing platform like this helps marketers build 360-degree customer profiles, analyze data, and get “real” results.
A customer data platform (CDP) is a software program that unifies customer data. You can manage your customer experience across every touchpoint – marketing, customer service, and product – by adding it to your MarTech stack. This tool brings together data from all sources – batch, streaming, structured or unstructured, transactional or demographic – and makes it available 24 hours a day, seven days a week, to all enterprise users.
The CDP Institute defines a CDP as a persistent, unified customer database that is accessible to other enterprise systems, putting marketing in direct control of the data unification project. A CDP is not a CRM, a DMP, a data warehouse, or a data lake; the latter is where data is merely stored. A CDP (customer data platform) is much more than that. It’s a sophisticated data hub where all things related to data converge — from data sources to customer information.
In this Customer Data Platform (CDP) e-book, you will get to know about:
- What A Customer Data Platform Is
- Why Is It Important For Your Business
- What Is Identity Resolution?
- What Is Customer Segmentation And Its Importance
- How Do You Select The Right CDP
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