Blogs
Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.
Agentic AI in Retail: How It Works and Real-World Use Cases
Know how Agentic AI transforms retail through real-time decisions, dynamic pricing, personalization, and autonomous operations. Learn use cases and benefits.
How Customer Journey Map is Turning Data into a Winning Customer Experience
A customer journey map is a visual representation of your customers' experience from the moment they arrive on your website/app, interact with your content, and contact you.
How to Build a Customer Profile Database
How to Build a Customer Profile Database? Build a customer interactions database. This is the first of the six essential steps in operationalizing analytics for any company.
The Many Benefits of Customer Segmentation
Customer segmentation is a powerful strategy that helps you better understand your customers' needs and interests. Based on this, you can market your product or service.
Use Location Analytics to Improve Bottom Line of Businesses
Location Analytics is a procedure of analyzing data to discover patterns and trends. This data can then be used to improve marketing, operations, and customer service.
How to Select An Analytics Platform?
The analytics platform will allow us to analyze the data and extract meaning and nuances from it. Here is a checklist to select an analytics platform.
How Customer Segmentation can be Used in Product Development
Learn how customer segmentation can streamline product development and help businesses identify potential customers for new offerings.
Why Your Business Needs Emotion-based Customer Segmentation
Does your business use emotion-based customer segmentation? Allow marketers to create groups of potential customers for segmentation, aligned with their specific needs and wants.
What is STP? The Importance of Customer Segmentation and STP Marketing
What is STP? It stands for Segmentation, Targeting, and Positioning. The STP model focuses on developing and delivering personalized and relevant messages to engage with diverse audiences.
Customer Segmentation Using RFM Analysis
RFM analysis for customer segmentation is a great way to target marketing campaigns specifically to different groups of customers.
A Comprehensive Guide To Predictive Analytics
Predictive analytics utilizes data, along with techniques such as statistics, analysis, and machine learning, to make accurate predictions.
Top 5 Uses of Predictive Analytics for Supermarkets and Retail Grocers
Predictive analytics in retail is the science of forecasting future trends based on the study of present-day and past data, particularly in grocery retailers and supermarkets.
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