Blogs
Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.

What is A Data Fabric and What Is It’s Business Value
Data Fabric is used to reduce the amount of data management required and to provide a single point of control for managing resources and settings across multiple physical and virtual resources.

Data Chaos: What Is It And How Can It Be Resolved
Data chaos is a key term describing the situation in which business data becomes so complex and unmanageable that it becomes an obstacle to executing customer data strategies.

Express Analytics Launches Analytics CDP to Help Merchants in 3rd-party cookies
Express Analytics, the frontrunner in enterprise analytics for mid-sized merchants and direct-to-consumer brands, launched an Analytics Customer Data Platform (CDP) at the eTail West 2022 Conference.

Automatic Data Ingestion in Finance
Compared to other sectors, Finance places a high priority on improved analyses, which, in turn, means data Ingestion must happen at a higher frequency than in other sectors.

Data Centric: When Data Becomes the Business of Every Business
Learn how becoming data-centric helps businesses turn everyday data into more intelligent decisions, faster growth, and long-term value.

Algorithm-based Marketing: The War of the Algorithms
You need an algorithm of your own that not only mimics but also counters the Gmail algorithm to help you work around the bias.

Experimenting and Optimizing with the Email Content
The email marketing industry is exploring the impact of the design by using multiple versions of the email content. Matching the right content with the right segment of receivers does magic in improving the response rates of the email campaign.

What is Digital Marketing?
What is Digital Marketing, and why should one go for it? I guess these benefits are enough to make you feel there is more to know about digital marketing. In digital marketing, the medium of content delivery is.

Naming Conventions: What is a Name in Database Design?
Database Naming Conventions: What's in a Name? When it comes to database design modeling, especially in a multi-tier, team-based, fast-growing environment, the “Name” of an object really becomes crucial as it.

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India
Use of Data Analytics and Sentiment analysis by political parties, as technology, social media, and big data played a key role in connecting with voters during election time.

The Challenge of Dirty Data
Dirty data can also lead to system inefficiencies and negatively affect productivity. All of which will eventually strain your Enterprise’s operational costs.

The Definitive Guide To Data Ingestion in Business
Data Ingestion is the process of pulling data from sources into a single system to support BI and data analytics reporting programs.
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