Blogs
Explore our latest insights, tutorials, and thought leadership content on analytics and business intelligence. Discover cutting-edge strategies, industry trends, and expert perspectives that will help you transform your data into actionable insights. From customer analytics and marketing intelligence to business intelligence solutions, our comprehensive collection of articles covers everything you need to stay ahead in the data-driven world.
Customer Churn Prediction: AI, Analytics & Retention Tips
Reduce churn, retain high-value customers, and use AI & analytics for smarter business decisions.
Your Guide in Selecting the Right CDP
Choosing the right CDP for the company is a challenging process, as it involves handling your customers' data and ensuring their data is safe.
The Power of Customer Analytics in Modern Marketing
Companies use customer analytics to understand customer behavior and make more informed corporate decisions related to advertising, sales, marketing, and product development, thereby improving ROI.
How Cohort Analysis is Useful for Marketers?
Cohort Analysis involves observing the traits of a group of people (a cohort) who share common characteristics over a specified period. This approach can provide insights into their behavior today and in the future by identifying common patterns that may persist.
How to Create An Agile Personalized Customer Experience
Making your customers feel special and providing them with a personal touch throughout their buying journey helps them remain loyal to your brand through a personalized customer experience.
Importance of Matchback Analysis for Modern Marketers
Express Analytics' matchback analysis helps you better understand which marketing campaigns yield the best results.
Data Analytics for Small Business: Here's Why SMEs Must Adopt It
Find out why data analytics is a game-changer for SMEs. Uncover hidden opportunities and maximize profitability with data-driven decision-making.
Technology Advancements for Clienteling in Retail POS
Clienteling is the process of building relationships with customers to understand their needs better and provide them with personalized service.
5 Ways Retailers Can Use POS Analytics to Better Drive Operations
Point of sale (POS) terminals and POS analytics are a treasure trove of data that can be used to improve the retail game you are in. POS is a staple in every retail business, but what is not yet regular is the utilization of all its reporting features.
Why Unstructured Data is Important for Your Business?
Studies show that unstructured data accounts for as much as 80% of the total data available today. It is to be found in social media networks, news, chat services, messaging services, niche magazines, government reports, and white papers.
Why is Customer Personalization Important?
Learn why customer personalization is crucial for businesses and how data-driven strategies can improve customer satisfaction.
What is NLP Sentiment Analysis? And Increasing use of NLP in Sentiment Analytics
NLP Sentiment Analysis, which focuses on emotions, enables companies to understand their customers better and enhance their overall customer experience.
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