Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product road
The idea of the Voice of the Customer (VoC) is to understand how your customers feel about your products and services when they use them, and what they expect from them. This process focuses on understanding customers, their expectations, and developing products to meet those needs. Using data science and analytics tools, Voice of Customer Analytics (VoCA) collects relevant information from unstructured data, such as reviews and data collected from social media websites.