Voice of customer data is all audience feedback that is collected by an organization from its audiences via reviews, survey forms, and social media comments to realize brand reputation and sentiment. These insights can significantly impact marketing efforts, product road
It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.