Voice of Customer, or VoC, refers to the feedback and preferences of customers, which can be collected through various channels such as surveys, feedback forms, social media, and customer reviews. In the retail industry, understanding Voice of Customer data is critical
It is often helpful to review the sentiments of your consumers when analyzing a business. Analyzing buyer sentiments is to ensure that the perceptions others have of your brand are the same as the ones you believe they should be. Any industry can use sentiment analysis, including finance, retail, hospitality, and technology, using either the available tools or developing it in-house.
