App Analytics: The Path to Better Apps In last week’s post, I had talked of m-commerce, and how companies could take advantage of the popularity of mobile devices to leverage their brands. In this post, I will examine application analytics and how they can change t
What is m commerce (Mobile Commerce)? How mobile commerce (m-commerce) is changing the way of doing businesses? Mobile Commerce, or m-commerce, refers to the new way companies are doing business that is centered around the increasing use of mobile devices like phones, t
Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition Earlier this week, PayPal’s Director of Mobile Commerce Rob Harper told the audience at a retail conference that choosing not to put mobile strategy as a top priority was exercising the choice to
