importance of mobile analytics

The Role of Digital Marketers in Mobile Data Analytics

Over the last few years, research after research has shown that marketers have started putting mobile, apps as well as mobile-friendly websites, at the forefront of their integrated marketing strategy. While new research has only underlined the importance of mobile devices in a marketing campaign, what was unexpected was that even on matters of marketing, IT teams seemed to have a leg up over their marketing counterparts.

| 11 Mar 2018