Customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. However, many companies spend more time and resources acquiring customers and are u
How to Use Retail Data Analytics for Customer Retention? There used to be a time not so long ago when shopping was a flat, unidimensional experience. There was the retailer and there was the customer. The first had something to offer; the latter could either take it or l
