How to Grow Your Business Using A CDP

Consider implementing a customer data platform for your business if you want to take it to the next level. You can use a CDP to collect, manage, and use customer-related data to improve your marketing and sales efforts.

| 13 Jun 2022

Customer Lifetime Value Analytics to Improve Customer Acquisition of A Retail Chain

Customer Lifetime Value (CLV) is a system of metrics used to determine how valuable a customer is to a business over the course of their relationship. CLV can be captured by three major metrics, each of which is vital to creating a value profile.

| 01 Feb 2022

Here’s how we helped a retailer win the Buy Box on Amazon

We were approached by an online retailer who wanted to: 1) Assistance in “winning” the crucial Buy Box on Amazon 2) To figure out whether the company would find it difficult to place an order from a potential buyer once it (the client) lost the Buy Box Here's how we helped the retailer.

| 01 May 2021

What Is A Customer Data Platform & How Do You Select The Right One?

A customer data platform (CDP) is software that unifies data. With it on top of your MarTech stack, A CDP enables you to manage your customer experience at all point of contact - marketing, customer service, and product. Marketers can build 360-degree customer profiles, analyze data and get "real" results using this platform.

| 16 Apr 2021