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Behavioral Analytics

How to Use Behavioral Analytics to Improve Customer Engagement

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha

| 14 Feb 2023

Growing Role of Finance Analytics in Banking

Growing Role of Finance Analytics in Banking If ever there’s been a sector where analytics could play a stellar role, it’s banking. Data is something that banks have been dealing with for ages, and its scientific analysis can help them bring about major performance impro

| 21 May 2018