Behavioral Analytics

How to Use Behavioral Analytics to Improve Customer Engagement

The biggest challenge for marketers is to achieve sustainable business growth despite high customer churn rates. While businesses are always interested in increasing the number of potential customers and converting them into paying customers for business growth, they ha

| 14 Feb 2023

Growing Role of Finance Analytics in Banking

Growing Role of Finance Analytics in Banking With the rapid development of digital technology, banks have started to implement business analytics to automate their business processes, maintain customer satisfaction, and drive revenue. If ever there’s been a sector where a

| 21 May 2018