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What is Predictive Modeling?

Guide

Predictive Modeling refers to the use of algorithms to analyze data collected on previous events in order to

Customer Data Platform (CDP) and Benefits

Guide

A customer data platform (CDP) is a “data unifying software”. Adding it on top of

What is Customer Segmentation

Guide

Customer Segmentation: The dividing of a market’s customers into subgroups in a way that optimizes

What Is Machine Learning And Machine Learning Techniques: A Complete Guide

Analyzing data in order to find patterns and apply these findings to business goals is the most general definition of data analytics. In the past few years, the flow of data into enterprises has grown exponentially, making it difficult to analyze data using traditional statistical methods. Data analytics can now overcome this hurdle by incorporating machine learning, an aspect of artificial intelligence. By building efficient algorithms, machine learning automates the process of data analysis, revealing hidden patterns and insights.

| 09 Jun 2021