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Customer Personalization

Why is Customer Personalization Important?

Why is Customer Personalization Important? What is customer personalization? How to achieve customer personalization? Data science is helping in rewriting the dynamics of business but in today’s fiercely competitive world the focus is on delivering a highly persona

| 02 Aug 2021

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition

Use Of Machine Learning In Marketing: Saving Cost of Customer Acquisition Marketers are increasingly finding machine learning (ML) an ally in their work. Although a new entrant here as compared to other fields, the use of commercial machine learning in digital marketing

| 18 Jan 2021

Why Adaptive Personalization is Getting Critical for Business

Why Adaptive Personalization is Getting Critical for Business? Way back in 2010, one of the conclusions of the IBM ‘Global CEO Study’ was the acknowledgment by 88% of CEOs that their priority was to get their businesses closer to customers in the next five years. Yet her

| 14 Jan 2016