banner

Customer Lifetime Value

Customer Acquisition vs Customer Retention: Which One is More Important?

Customer acquisition vs customer retention – which one is more important? This question is unjustifiable, as both are equally important to the growth and viability of an enterprise. However, many companies spend more time and resources acquiring customers and are u

| 09 Dec 2022

How Customer Lifetime Value (CLV) is Important for Your Business

Understanding and knowing what your business needs means knowing your customer lifetime value. Knowing more about it will enable you to plan for growth. Start by measuring and defining this value as early as possible in your business. In one sentence, customer lifetime value (CLV) refers to the total amount of money a customer will spend with your business if they continue to buy from you on an ongoing basis.

| 14 Feb 2022

Using Machine Learning To Grow Customer Lifetime Value (1 of 2)

Using Machine Learning To Grow Customer Lifetime Value (1 of 2) In today’s customer-centric market, it’s very important to get to know a customer’s lifetime value (CLV). Customer Lifetime Value helps businesses concentrate their activities around their most “profita

| 10 Jun 2021