What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M
Database Design – Naming Conventions What is a name in the database? A lot if you are talking databases (Naming Conventions in Database Modeling). Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about
How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi
Experimenting and Optimizing with the Email Content Experimenting and optimizing with the email content. Once you have identified the customer segment that you want to target, the next monumental task in front of the direct marketing folks is to grab the attention of the
