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Marketing Analytics

Digital Marketing Ecosystem, Where to Start?

Digital Marketing Ecosystem, Where to Start? The New future of Digital Marketing If you have ever been to a large city like New York, you might have had to use public transit. One of how. Digital Marketing Ecosystem, Where to Start? Digital Marketing is rapidly becoming mo

| 04 Feb 2015

Improving the Response Rates of Email Marketing

If you are like most marketing managers the topmost thing in your mind is to generate more revenue with your marketing spend. Perhaps your performance is measured on it. In effect, you are expected to invent the perpetual machine which takes no input but generates infin

| 30 Jul 2014

Improving the Response Rates of Email Marketing #2

Improving the Response Rates of Email Marketing Everything in marketing is about being relevant to the context of the customer. Having said that, when we set out on achieving this lofty goal we run into several challenges. One of the major considerations is the definitio

| 21 Jul 2014

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India

Role of Social Media, Data Analytics in (Loksabha) General Elections 2014 in India (Our objective through this article is to provide insights through the use of data analytics and social media for  informed decision making.) Recently 16th (Loksabha) General elections were c

| 16 Jun 2014

What is Digital Marketing?

What is digital marketing? Some of you must be aware of the recently held general elections in India. The results are out to see. There is much more to learn from the results. While I don’t intend to talk about political learning, my focus is going to be the use o

| 05 Jun 2014

What is Dimensional Modeling?

What is Dimensional Modeling Profile Dimension (aka Junk Dimension aka Mystery Dimension) Hello readers! I hope you all are enjoying the colorful spring! This time I am going to tell you a story about a new friend of mine, who lives on the Main Street of the Dimensional M

| 12 May 2014

Naming Conventions: What is a Name in Database Design?

Database Design – Naming Conventions What is a name in the database? A lot if you are talking databases (Naming Conventions in Database Modeling). Well, that’s a pretty popular line, however, not most Data Architects would agree with Shakespeare on that! Talking about

| 16 Apr 2014

Marketing is Strategy and Strategy is Destiny

How Marketing is Strategy and Strategy is Destiny? In an article in the December 2013 issue of the Harvard Business Review, Author Professor Niraj Dawar argues that today upstream activities – such as sourcing, production, and logistics – are being commoditi

| 17 Feb 2014