banner

Marketing Analytics

Growing Role of Finance Analytics in Banking

Growing Role of Finance Analytics in Banking If ever there’s been a sector where analytics could play a stellar role, it’s banking. Data is something that banks have been dealing with for ages, and its scientific analysis can help them bring about major performance impro

| 21 May 2018

The Growing Value of Finance Analytics

Growing Value of Finance Analytics Since data science went mainstream, financial institutions (FI), including banks have started adopting it, or should one say, adapting to it. Read all about the growing value of analytics in finance and in the financial market. Where fina

| 08 May 2018

The Role of Digital Marketers in Mobile Data Analytics

Over the last few years, research after research has shown that marketers have started putting mobile, apps as well as mobile-friendly websites, at the forefront of their integrated marketing strategy. While new research has only underlined the importance of mobile devices in a marketing campaign, what was unexpected was that even on matters of marketing, IT teams seemed to have a leg up over their marketing counterparts.

| 11 Mar 2018

Building an effective What-If Analysis Model

Data analytics need not stop at just looking in the rear-view mirror. 'What-If' analysis offers organizations a way of forecasting the future, with historical facts as the base. But your scenario modeling must be made efficient for best results.

| 02 Nov 2017

Deploy Marketing Analytics for a Nimble, Fast Acting Organization

Deploy Marketing Analytics for a Nimble, Fast Acting Organization Two things are a must for marketing success today – Big Data and Analytics. A slideshow

| 28 Sep 2017

Three Big Mistakes to Avoid in Marketing Analytics

It’s not enough merely to decide to implement data analytics for marketing your business, you need to also ensure its proper implementation to meet your objectives. That’s a job easier said than done.  Once a company has embedded analytics in its marketing process, it&#

| 09 Mar 2017

Data is Most Important Item on Restaurants Menu Today

Data is Most Important Item on Restaurants Menu Today Which is the single most important ingredient in today’s restaurant business? Data is most important item on a restaurant menu today. Know more about how restaurants menu analytics increases revenue of restaurant indus

| 10 Jul 2016

How Analytics is Re-defining Financial Planning & Analysis (FP&A)

How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis

| 14 May 2016

Is Combining Marketing Mix Modeling with Attribution Modeling the Way Forward?

Is combining marketing mix modeling with attribution modeling the way forward? For decades, traditional marketers faced a challenge while allotting their marketing budgets among various marketing channels. Today, with the advent of digital modes of communication such as

| 12 Feb 2016