Customer Analytics

How to Build A Right Prospects List for Your Business

In my previous blog post, we learned how to build a customer profile database, and the challenges while doing so. Taking off from there, today, I shall explain how to go about making a prospects list. Definition: A prospects list is a place very much like a catalog of th

| 21 Oct 2015

How to Build a Customer Profile Database

How to Build a Customer Profile Database? As I had promised in my previous post, I start today’s post by explaining how an Enterprise can operationalize analytics. The biggest challenge before any Enterprise, be it a B2B or B2C company, is – getting to know the cu

| 11 Oct 2015

Top 5 Uses of Predictive Analytics for Supermarkets and Retail Grocers

Top-5 Uses of Predictive Analytics for Supermarkets and Retail Grocers Predictive Analytics In Retail, the science of forecasting future trends based on existing data, was once dismissed as simply fancy fortune-telling. Today, it’s making inroads into the retail sector. G

| 10 Aug 2015

Segmentation: An Important Marketing Strategy

Segmentation is an important marketing strategy In the current hyper-competitive business environment, understanding customers’ changing tastes and purchasing behavior is extremely important! Companies that do not track changing consumer wants and needs have seen a decl

| 27 Mar 2014

The Process of Segmentation

What is the Process of Segmentation? The question I attempt to answer in this post: Is there a scientific way of process of segmentation based on several dimensions? We all know that we can plot the shape of a curve on a two-dimensional graph or draw the shape of an objec

| 18 Aug 2013