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Customer Analytics

5 Ways to A Better Customer Experience

5 Ways to A Better Customer Experience How many times have your customers remarked after an interaction with your business – what an excellent experience? Whether you are a B2C or B2B company, the customer is king (sounds clichéd but it’s true), and customer satisfa

| 08 Jan 2017

Use of Artificial Intelligence (AI) in Customer Interaction

Use of Artificial Intelligence in Customer Interaction: AI Customer Intelligence Artificial Intelligence (AI) is back in the headlines as more and more companies like Amazon, Google, Facebook, Twitter, and Microsoft have started to commercialize its use. Four important de

| 22 Sep 2016

Data-Driven Decision Making for Restaurants Industry

A couple of blogs posts ago we had talked of how data was fast becoming a very critical component in a restaurant’s kitchen. Know how data-driven decision-making is reshaping the restaurant industry. Bloomberg Gadfly columnist Shelly Banjo, who covers retail and con

| 07 Aug 2016

5 Steps for Effective Customer Journey Mapping

Definition: A customer’s journey is a map that tracks the buyer’s experience. The starter’s block is the point of the first contact with the seller, the finish line is represented by the purchase order. The journey traces the process of engagement. Contrary to popular bel

| 06 Jun 2016

How to Implement Multi Touch Attribution Modeling?

How to Implement Multi Touch Attribution Modeling? So does your Enterprise need a multi channel attribution strategy? Without doubt. We could extend a dozen reasons but here are two of them – the online and digital worlds have made a customer’s journey complex, different

| 31 May 2016

How Analytics is Re-defining Financial Planning & Analysis (FP&A)

How Analytics is Re-defining Financial Planning & Analysis (FP&A) Every company strives to bring in more money than it spends. But how do you know how much is coming into your company and how much is being spent? That’s where financial planning and analysis

| 14 May 2016

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition

Marketers: Shed Desktop Mindset, Mobile is The Tool of Customer Acquisition Earlier this week, PayPal’s Director of Mobile Commerce Rob Harper told the audience at a retail conference that choosing not to put mobile strategy as a top priority was exercising the choice to

| 10 Mar 2016

Why Your Business Needs Emotion-based Customer Segmentation

Why Your Business Needs Emotion-based Customer Segmentation An article published in the Harvard Business Review (HBR) recently citing fresh research tries to initiate renewed debate on the importance of customer emotions in a marketing ecosystem. It calls for enterprises

| 07 Dec 2015

The Many Benefits of Customer Segmentation

The many benefits of customer segmentation This is the last in the series of the ‘Operationalizing Data Analytics’ blog posts but certainly not the least important. Readers may recall an earlier post in this series called, ‘How To Build A Customer Profile Base’. Today’s

| 17 Nov 2015