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Customer Analytics

The Coming of Age of Conversational Analytics

What is Conversational Analytics and How It Helps Businesses? Many analysts predicted 2019 to be the year of conversational analytics; the year when businesses will be on the road of transformation because of it. That may or may not come to pass, but there`s little doubt

| 06 May 2019

Using Artificial intelligence to Sense Buyer Intent

Using Artificial intelligence to Sense Buyer Intent – Customer Intent AI Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence with mobile to get a heads-up in anticipating a customer’s purchase intent. Booking.com app use

| 28 Dec 2018

How Smart Personal Assistants Transform Your Business

The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri, and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask th

| 31 Jul 2018

Human Behavior Prediction using Machine Learning Techniques

Customers leave behind an incomprehensible amount of data while they go about shopping. Making sense of that data and reacting in real time are the two things that will keep companies one-step ahead of their customers (and competition) in the present-day customer-centric world.

| 13 Dec 2017

How Menu Engineering can Push Up A Restaurant’s Profits

How Menu Engineering can Push Up A Restaurant’s Profits In the first part of this blog post, we had read about how data analytics is being used by restaurants and fast-food chains in customer segmentation. Today, we will look at how analysis helps to build, or rather

| 13 Sep 2017

Data Analytics Enriches A Customer’s Gastronomical Experience

How Big Data Analytics is Boosting the Food Industry? Big Data and its analysis have come as a disruptor for the food industry, more so for restaurants. There was a time when restaurants were largely run on the gut feelings of a manager or the whims and fancies of the ow

| 03 Sep 2017

Chatbots and Customer Analytics

As we did read in the first part of this blog post, the chatbot space is relatively new. Not all bots are equal, and not many are configured around Artificial Intelligence (AI) yet. But that’s gonna change real quick. Know more about chatbots and customer analytics. Reme

| 20 Aug 2017

Using Chatbots to Really Understand Your Customer

Using Chatbots to Really Understand Your Customer: Chatbot Customer Journey Using chatbots do you really understand your customer journey? It’s now clear that chatbots are not just passing ship in the night. Over 2.5 billion people worldwide use messaging platforms like

| 08 Aug 2017

How Artificial Intelligence has Influenced E-commerce – The Customer’s Story

Purchaser intent is akin to a guessing game but AI is taking out some of the guess work. Targeting buyer intent calls for using a combination of active and passive data to accurately deduce, with some degree of probability, whether a customer is in the market right now to buy or not.

| 10 Jul 2017